Digital Signage over Broadcast
UniSoft offers a (out-of-home ad) solution. Content is delivered using the broadcast TV signal. We support the ATSC 1.0, ATSC 3.0 and DVB-T2 transmission standards.
The system uses the Ryarc Campaign Manager software for creation, scheduling and monitoring of ads. S&T's XCaster pulls data from the Campaign Manager host system and delivers over the air accordinglingly.
A variety of receivers are used to acquire the data from the broadcast depending on which terrestrial TV standard is being used. The tuner/receiver is combined with an Ubuntu based small form-factor PC. In all cases the PC runs S&T's receiver software and Ryarc's CMPlayer.
The Campaign Manager provides the capability of playing media under certain conditions to designated screens. The Intel AIM software is used, with an installed video camera at a location, which can determine the number of users, their gender even their age. Using this technology, we can decide which media will play on the screens based on its audience.
For sign monitoring we also include a cellular router which can provide QoS and other information back to the Campaign Manager.
Key Benefits
- Recommended ad revenue share provides income for the sign host with a higher portion allocated to the broadcaster.
- In this way the cost of the TV and receiver can be recovered quickly.
- Commercials are essentially local and hyper-local.
- Considerable cost saving for delivery of media using the TV signal compared with cellular or the internet.
- Can reach remote locations which may not have a reliable internet connection or cellular service.
- Supplements the broadcaster's linear ad revenue.
- In cases of emergency, a very effective mechanism to get alerts, messaging and other data to first responders or other essential workers. Integration with the station's EAS system is possible as well.