ATSC 3.0, also known as NextGen TV, is a digital standard for encoding and delivery of terrestrial TV in the US. ATSC 3.0 provides increased bandwith and supports 4K Ultra High Definition (UHD) video and enhanced audio. It is a hybrid system designed to be transmitted over the air or via broadband.

ATSC 3.0 is being deployed in many locations in the US currently and this process is likely to continue for several years.

The most significant features of ATSC 3.0 include:

• The ability to support 4K UHD (3,840 x 2,160) and higher video resolutions including 8K.
• Immersive audio including Dolby AC-4.
• Multiple channels with the same bandwidth (Multiple Physical Layer Pipes).
• Greatly improved signal robustness especially in built-up areas and with mobile reception.
• A return path via the internet enables a variety of interactive applications.
• Delivery of ATSC Non Real Time (NRT) file-based content. NRT video can be used for targetted advertising and pushed VOD (subscription video).

The Commercial Benefits

ATSC 3.0 provides the broadcaster with several new methods of revenue generation including:

• Additional (or higher) fees for interactive and targeted advertising.
• Subscription and Pay Per View (PPV) fees for NRT downloads.
• Revenues from political campaigns, including sponsored voting and polling and micro donations.
• Direct product sales originated from an interactive application.
• Fees generated from the sale of aggregated audience measurement data.