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ATSC 3.0, also known as NextGen TV, is a digital standard for encoding and delivery of terrestrial TV in the US. ATSC 3.0 provides increased bandwith and supports 4K Ultra High Definition (UHD) video and enhanced audio. It is a hybrid system designed to be transmitted over the air or via broadband.

ATSC 3.0 is being deployed in many locations in the US currently and this process is likely to continue for several years.

The most significant features of ATSC 3.0 include:

The Commercial Benefits

ATSC 3.0 provides the broadcaster with several new methods of revenue generation including:

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